The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Marketing For REALTORS

Every real estate agent, every sales person, every company needs it. Marketing. According to the Business Dictionary Marketing is: The management process through which goods and services move from concept to the customer. As a practice, it consists in coordination of four elements called 4P's: (1) identification, selection, and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer's place, and (4) … [Read more...]

HOW 3rd Party Websites Are A Threat To Real Estate Agents

  There are not many things I remember about 1999 but I remember this. I was 25 years old, a senior at the University of Nevada at Las Vegas (UNLV) and I couldn't sleep. Not being able to sleep when you are visiting Las Vegas isn't a bad thing, but when you live there and you have school in the morning, it isn't so much fun. I turned on the TV, it was before we had 24/7 programming, before DVR's before Apple TV and Netflix. The only thing on TV was the news. I … [Read more...]

Business Cards – Put A Fork In Em, They’re Done

    Do you have a business card? I remember when I got my first box of business cards. {start dream sequence}... I has right out of college, working at a new car dealer. "Stephen to the sales managers office" the loud speaker said. "What did I do?" I thought. I walked over to the sales managers office with a look of confusion - "what does he want with me?" I entered his office. "Sit down" he said. "Oh, crap" I thought. He reached into his desk drawer and smiled as … [Read more...]

What’s Inbound Marketing – Does It Work?

It's a question I get routinely as I meet with real estate professionals or talk to them over the phone "What's Inbound Marketing?" Followed closely by "Does It Work?" The funny thing about these questions is they are often times answered by the real estate professional through their actions. That's because 8 out of 10 times its a real estate agent in another state asking the question. I am a former business development manager for a national title insurance company in … [Read more...]

Scripts For Cold Calling – Cold Call Tips – Statistics

Cold Calling Scripts For Realtors

Given the choice, would you rather spend the day at your dentists office or on the phone making {insert scary music} Cold Calls? I am a former business development manager for a national title insurance company in Phoenix, AZ, It was my job to help my REALTOR clients increase their business. Whether you call it cold calling or "dialing for dollars" there is one thing that is for sure - It sucks really stinks. I remember sitting in my office in my button down shirt {at the … [Read more...]

Lifestyle Search – Search For a Home The Way You Want To Live

Question. Where do you go to gather information or solve a problem? The Internet right? Who doesn't. The Internet is a wealth of information, not just information, relevant information. I am a former business development manager for a national title insurance company in Phoenix Arizona. I have spent the last 10 years working with some of the best real estate professionals in the Phoenix Market. I go to the Internet FIRST when looking for information. What about you? Over 90% … [Read more...]

Real Estate Websites: Ignorance Can Cost You – Watch Out For “Joe”

Remember the old saying "Ignorance Can Cost You?". There are many sayings I have heard over the years, many passed down from generation to generation, some are completely false but "ignorance can cost you" is tried and true. I am a former business development manager for a national title insurance company, and I will be the first to admit that I am ignorant. Ignorance sounds like a derogatory word but it's not.  Ignorance is simply the state of being uninformed. So by … [Read more...]

Good News, Bad News and More Bad News about your Real Estate Website

    Given the choice, which would you choose, Good News or Bad News First? I mean, if someone came to you and said "I have good news and bad news for you...which would you like first?" Which would you choose?  The Good News Right? I'm a former business development manager fro a national title insurance company and I have some good news for you about your real estate website! The Good News You have one. Congratulations.  That is awesome. I remember just 4 short … [Read more...]

Book: The Thank You Economy And Its Effect On Business Culture

  Yesterday, March 16th 2011 I had the pleasure of seeing the man, the myth, the legend that is Gary Vaynerchuk live and in person at the Mesa Hilton in Mesa, Arizona as he addressed 100 people, mostly real estate agents, loan officers and title companies. Gary is a video blogger, co-owner and director of operations of a wine retail store, author, public speaker and as of late a social media consultant to large brands like Pepsi.  Gary grew his fathers  Springfield, NJ … [Read more...]

Foreclosure Nightmare – Foreclosure Stories

Wednesday night 3/9/11.  I'm watching TV, checking Facebook, Twitter, YouTube and playing Wii with my daughter, ya know.....the usual.  "Bing".  The sound of an incoming email on my iPhone.  I've heard it hundreds thousands of times before, but this one sounded different.  My name is Stephen Garner.  I am a former business development manager for a national title insurance company in Phoenix Arizona.  I spent the last 10 years helping real estate professionals grow their … [Read more...]