The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Change Is Good – My Time Has Come

Change is good. Right? I have to talk myself into change sometimes, it can be scary.  Today is the day before I make a significant change in my life.  Not changing from one cable or phone provider {although I am doing that too}, I'm changing careers.  After 10 years in the title industry, I am leaving the title industry - tomorrow. Yep, tomorrow is my last day as a title rep in corporate America.  It's scary, but its a change I have been considering for some time, a change … [Read more...]

Google To Content Farms: na na na na poo poo

photo credit: bpende Today is a good day. Remember when you were in high school, there was always that one guy that thought he was "all that and a bag of chips"? You know, the guy that cut corners wherever and whenever possible,-didn't study, didn't do his own homework and tried to copy off of your test paper?  This is the guy that threw off the curve, {if your teacher did in fact grade on a curve} and ruined your grade. Well the Internet has a guy like this too, only … [Read more...]

Be Careful-Facebook’s ‘Like’ Button Now Shares More

The net was all a buzz the last few days over the Lones_v_Rothamel trademark infringement lawsuit. Lawsuit's are by no means rare in our litigious society, what was rare though was the specifics surrounding this particular case.   I won't go into the specifics of this suit other than to tell you that it pertains to a real estate marketing company in Washington State and a real estate blogger in Virginia.  I am a former business development manager for a national title … [Read more...]

Real Estate Websites – Looks vs Function

I'm on the hunt for the illusive (corrected by my editor) elusive real estate agent website........... Another day, another meeting with a real estate agent here in Phoenix. I am a former business development manager for a national title insurance company. I spent 10 years in the title industry helping real estate professionals-real estate agents and loan officers grow their business. My former life as a title rep has given me a unique perspective of the challenges real … [Read more...]

Changing Real Estate Brokerages-Is It Really The Answer To Your Problem

Changing real estate brokers

It happened again. Excuse me, A-G-A-I-N. I have to stress "Again" because there is a lot of "it" going on. "It" being real estate agents switching brokerages. I talked to a friend today, another title rep at another title company, yes we get along! She told me another of her clients was switching brokerages. I am a business development manager for a national title insurance company, I help real estate professionals get found online. She continued, "Suzy REALTOR is … [Read more...]

Google Updates Social Search-Getting Found Online Isn’t Only About Keywords Anymore

There is a war going on right now between two behemoths-Facebook and Google, this war is being waged over a 6 letter word-SEARCH.  I am a business development manager for a national title insurance company, I've spent years helping real estate professionals get found online. Marketing has changed.  Remember the old days of pushing your marketing message out to the masses?  Postcards, Flyers, Direct mail, Cold Calls, Trade shows, etc?  Hopefully you do remember it-if not you … [Read more...]

Do You Own Your name Online?-Register Your Name

Today was one of those days that reminds me why I don't like people sometimes-which is weird because I consider myself a people person, I can get along with almost anyone-notice I said Almost.  I am a business development manager for a national title insurance company, I help real estate professionals-real estate agents and loan officers-get "found" online. Real estate has shifted, consumer behavior has shifted-online.  I mean who doesn't ask Google a question or two on a … [Read more...]

Building Your Online Reputation-World Of Mouth

photo credit: NicoleAbalde In business, reputation is huge.  In a business like real estate where all real estate agents APPEAR to be the same, consumer decisions can often be based on reputation-on Word Of Mouth. I am a business development manager for a national title insurance company, I help real estate professionals-real estate agents and loan officers-get found online. Whether you are a newbie real estate agent or a seasoned professional that has weathered the storm, … [Read more...]

What Does Differential Association Have To Do With Being A Successful Real Estate Agent?

photo credit: chintermeyer I am a business development manager for a national title insurance company-I help real estate professionals-real estate agents and loan officers get found online.  Before I was a title rep, I was a criminal justice major at the University Of Nevada @ Las Vegas (UNLV) where I earned my B.S..  I'm originally from New York but I wanted a change, in part because of the people I was associating with back home.  Not that they were bad, but some were a … [Read more...]

This Valentine’s Day-Flirt With Your Target Audience-Your Ideal Client

photo credit: quinn.anya Ah, Valentines Day, a day to tell, rather SHOW, those significant others in our lives how important they are to us. As I helped my 7 year old daughter get her cards and candy together last night for her 2nd grade class I had a flashback to being a little guy growing up in upstate New York and the nervousness I had about Valentines Day. I would spend all night putting my cards together (my product offerings if you will) for all the hot little ladies … [Read more...]