The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Marketing To The Internet HUB

marketing to the hub

Do you have a HUB?  Do you know how to market to it? No this isn't some new real estate designation you just gotta have, a HUB is a common destination for people to come together.  I grew up in Syracuse New York, I spent the better part of my life there, leaving when I was 22.  When I was in high school the place to see and be be seen was at my boy Sammy's house.  Sammy always had the best parties, it didn't matter if you were a freshman or a senior, if you were at Sammy's … [Read more...]

Facebook Fan Page-Business Page Alerts

A facebook fan page AKA Business Page is a great resource for my business.  I am a business development manager for a national title insurance company in Phoenix Arizona.  I help real estate professionals-real estate agents and loan officers-get found online, where over 90% of consumers start their home search. I use my fan page as a hub for engagement with my clients and potential clients.  I post all kinds of suggestions to help them grow their business, save time and/or … [Read more...]

Custom Facebook Business Pages-Looks vs Function

Social media. It's E-V-E-R-Y-W-H-E-R-E! You cant even watch the local news or dare I say-CNN-without being prompted to "connect with us on Facebook or Twitter!".  I have good news and bad news.  The Good News: If you like social media, you are going to see more of it in 2011 than any past years.  Large corporations are getting on board, finally realizing the importance of connecting, rather engaging with the consumer.  The bad news, with everyone jumping into social media, … [Read more...]

Mortgage Assistance Relief Services-MARS-and its ramifications for Real Estate Agents

The housing bubble has had a disastrous effect on local and national housing markets, home owners, real estate professionals, and their businesses.  Everywhere I turn here in the Phoenix Metro area, I see distressed properties for sale- (Bank Owned (REO) and Short Sale).  I am a business development manager for a national title insurance company in Phoenix Arizona.  I work with real estate professionals day in and day out, helping them grow their businesses.  A challenge in … [Read more...]

What’s Your Biggest Real Estate Challenge?

Real estate professionals have all kinds of challenges on an almost daily business.  As we all know, challenges can and do arise.  This is nothing new.  But what is your biggest challenge?  I am a business development manager for a national title insurance company in Phoenix Arizona, challenges are nothing new to me, especially here in Arizona where our housing market at times appears to have an endless supply of them. What is your biggest challenge?  Business Acquisition, … [Read more...]

Do something, even if it’s wrong! A Real Estate Story

When I was a kid growing up in Syracuse, New York, I worked my way though my first 2 years of college by serving tables at an old school Italian (very Italian) restaurant. I had the time of my life. I learned so much about people-about serving people-people from all over the world. It wasn't uncommon to see the Syracuse University men's basketball coach-Jim Boeheim-there entertaining his latest recruit. It wasn't uncommon to see the whole Syracuse Basketball team there. … [Read more...]

Is The Future Of SEARCH-Google or Facebook?

If you have surfed the internet for any period of time you may have noticed sensationalized headlines like "Facebook is now the #1 destination on the Internet" or "Facebook Draws More Traffic Than Google". Statements like this sound impressive but what (if anything) do they really mean? Does this change your marketing? Should it? I am a late 30 something professional (37 actually), I am originally from upstate New York, served in the military and am college educated.. I … [Read more...]

Are THEY Finding You?

Are they finding you?  When I say "They" I am referring to your target audience, are they finding you online?  Do you even know who your target audience is?  My target audience is Real Estate Professionals, FSBO's etc. I am a business development manager for a national title insurance company in Phoenix Arizona, I help real estate professionals-real estate agents and loan officers/lenders-get "found" online. I have made it my mission to help the real estate professionals … [Read more...]