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Linkedin Recommendations: Are You Annoying?

linkedin for REALTORS

Do I Know You?

You can file this one under RANT

This post was originally written in December of 2010. Too bad it’s still relevant :-(

OK, I have been at this blogging game for a while now.  Those of you that read my blog {you’re on it} or the articles I syndicate through my social media channels; Facebook, Twitter, Youtube and Linkedin know this is the real me.  I don’t pull any punches and I don’t try to be someone I am not.  

I’m a business development manager for a national title insurance company in Phoenix Arizona.  I help real estate professionals – real estate agents and loan officers/lenders develop systems to grow their business through technology.  If you have been here before, you may have noticed that I write under my brand “MyTitleGuy” without mentioning the particular title company I work for.  Me writing on behalf of me, not my company, has afforded me the unique and hopefully refreshing ability to be me.  To tell the TRUTH – the way I see it. So this is me. Hi :-)

Social media tools can be a fantastic tool for extending reach. You and I can reach people through social media channels {facebook, Twitter, Linkedin, YouTube, StumbleUpon, Linkedin} that we never in a million years would have been able to engage prior.  It’s great.  As with all tools, whether it be a wrench, a hammer or a social media channel, there are some REALTORS using it wrong.  Not that I am an expert.  I am not a fan of social media experts. Social media is about engaging and providing value to a specific audience, if you can’t do that naturally, you probably shouldn’t be in this business to begin with. So, what caused this rant tonight at 12:30 in the morning?  LinkedIn.

If facebook is for friends and family and myspace if for the kids then Linkedin is for BUSINESS.





I like Linkedin.  LinkedIn is one of the staples of the professional business world. Launched on May 5th 2003, Linkedin has 85 million+ members, in all professions from around the world in hundreds of industries. Linkedin is a great tool to meet and network with other business people.  Linkedin is “the office” if you will.

Linkedin is a great tool for real estate professionals.  If I was a consumer [looking to buy or sell my most important financial asset] that didn’t know a real estate agent and I heard about or was referred to  “Suzy Real Estate“, I would Google her. Big shock huh.  That Google search would likely return a Linkedin profile on the 1st page, (yes Linkedin has that much Google juice), it’s very good.

When I found “Suzy” In Linkedin, I would expect, to see other consumers that had worked with “Suzy Real Estate” discussing “Suzy Real Estate’s” level of service and expertise.  Tell me why I should work with Suzy! What I would not want to see and what I continue to see, is other real estate professionals, other real estate agents, writing a recommendation for “Suzy”.

“Suzy is always eager to please……”, “Suzy is a great agent……..” Suzy is this and that. How would they know?  Have they ever done business as a consumer with Suzy?  I going to guess NO.  Why? Because Suzy and the agents recommending her are competitors!  Competitors in the same geographic area, and often in the same office. Duh.  I would see right through that,  As a matter of fact, if I read a recommendation about “Suzy” from “Rose”, I would bet you anything that if I checked out “Rose’s” Linkedin profile I would see??? Yep, a recommendation from “Suzy”!  “Rose is always eager to please……”, “Rose is a great agent……..I don’t get it.

Ok, so I said this would be a rant.  Not that it hasn’t started yet, it has, but this is where it gets juicy.  As I mentioned, I am a business development manager for a national title insurance company here in Phoenix Arizona.  I am a funny guy, at least that’s what they tell me.  Here is what is certainly funnier than me.  Real estate agents that ask me to recommend them on Linkedin, that I have never worked with,  either as a business associate or consumer and often times [get this] I don’t even know them!  I don’t get it.

“Dear Stephen,
I’m sending this to ask you for a brief recommendation of my work that I can include in my LinkedIn profile.”

NO! I am not joking.  I swear it’s true.  I HAVE NEVER DONE BUSINESS WITH MOST OF THE AGENTS THAT ASK FOR A RECOMMENDATION, AS A BUSINESS ASSOCIATE OR OTHERWISE.  Why are they asking me for a recommendation?

So what’s the point of this Rant?  Recommendations are fantastic.  They are very important to allow other consumers to gauge what kind of service you offer.  Asking for and receiving a recommendation from those that have never worked with you, look fake and really don’t help you at all. If I was a real estate professional, I would go back to everyone I had worked for and ask them for a recommendation.  A recommendation with facts, dates, times and ultimately, value.  These REAL recommendations would allow others considering hiring me to see and “feel” the way my past clients felt about me and HOW I helped them buy or sell their most important financial asset.

These agents should do the same. So, for the agents that continue to spam we with Linkedin recommendations let me say this: NO, I won’t write a recommendation for You Mr/Mrs Real Estate Agent. I’ve never worked with you. :-(

Hey, I have an idea, maybe I should write these real estate agents a recommendation!  Yeah, that’s it….maybe something like this:

“John Bill, seems like a nice person, always eager to please, John Bill is a great agent.  I see him around now and then but really don’t know him.  If you are looking for an agent to represent you in the largest financial decision/transaction of your life, John Bill may be right for you.  Who knows. “

Stephen Garner

Of course, before you can ask your past clients to refer you, you actually have to have had PAST CLIENTS, as luck would have it – I can help there too. I can help you get found on the Internet, where consumers will naturally look for you when they have a need, even though they don’t know you exist – yet. You see. . .all IS right in the world. Ready to get on the road to REAL Linkedin recommendations? You know what to do.

I don't want to annoy people I don't know

I don't want to annoy people I don't really know with requests for Linkedin Recommendations, I want to learn HOW TO Help MY Ideal Client Find ME online

Stephen

Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

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