The Hello Bar is a simple notification bar that engages users and communicates a call to action.

I Can Get You On The First Page Of Google! Really?

It happened to me today.  I am a business development manager for a national title insurance company here in Phoenix Arizona, I help real estate professionals get "found" on the Internet.  How fitting that today, an Internet marketing company came to see me!  They said "I can get you on the first page of Google!" I said "Really, for what keywords?" More on that later. I listened intently as they (2 gentlemen) spoke in circles always coming back to the carrot, "I Can Get … [Read more...]

2014 Headline: Resale Housing Market Difficult Transition For Many REO and Short Sale Agents

In a time not too far away........ It's November 2014. It's over!  Our economy has finally recovered.  I can't believe what we just went through.  It seems like only yesterday, back in 2010, when almost 80% of the Arizona housing market was dominated by bank owned [REO] or short sales.  Unbelievable.  I am a business development manager for a national title insurance company in Phoenix Arizona,  I help real estate professionals get found on the Internet. No more bank … [Read more...]

Are You Engaging? 26 Ways To Measure Online Engagement

If you are in business you have heard your executive team or sales manager ask, "what is our return on investment" or ROI?  This question is usually spoken shortly after the initial question "can or should we sponsor........" I am a business development manager for a national insurance company in Phoenix Arizona.  I help real estate professionals get found on the Internet where the majority of consumers start their home search.  Many of the real estate agents and loan … [Read more...]

How To Choose A Title Company

How Do I Choose A Title Company? This is a question that many consumers ask. Many of them have never even heard of a title company until they were told they needed one. First of all let me say, Congratulations, the fact you are looking for a title company usually indicates you are buying, selling or refinancing a property. So, congratulations on your purchase sale or refinance. I am a former title rep for a national title insurance company in Phoenix Arizona, I helped real … [Read more...]

Facebook, How Many Friends Is Too Many? National UnFriend Day is November 17th

I remember the old days growing up in Syracuse New York. I went to Corcoran High School, home of the Cougars, Class of 92. After high school I joined the US Navy-off to boot camp in Great Lakes Illinois, Hall Of Fame Company 189. While in the Navy reserve I finished my BA in Criminal Justice at the University Of Nevada at Las Vegas or UNLV, class of 99. After college I moved to Atlanta Georgia, only took me 6 months to realize I should have moved to Phoenix, which is where … [Read more...]

Google Preview A Blogs Friend, Template Blah Website, Ehh, Not So Much

I've got good news and bad news for Arizona Real Estate Professionals.  Today, the search engine giant Google rolls out Google preview.  What's Google Preview?  Great Question!  Remember the old days (yesterday) when consumers would search for, oh let's say......short sale listings in Gilbert Arizona.  Well, after search returned pages and pages of results,  the consumer would then click on the link that they thought best represented what they were looking for, usually from … [Read more...]

Real Estate Has Changed. When will they learn?

When will they learn?  The other day I got a weird phone call.  Well, it was weird for a few reasons, one because someone actually picked up the phone and called!  Most days my phone doesn't ring at all, most people prefer texting or facebook as a means of communication.  That is fine with me by the way.  In a lot of ways, Facebook and or texting allows me-you-us, the opportunity to get our point across faster, (I like that).  I am a business development manager for a … [Read more...]

Facebook Deals: How To Steal Customers From Your Competition

I would consider myself a techie kind of guy.   As a marketing professional, its in my best interest to learn all about the latest and greatest tools to help my clients grow their business, or rather-ATTRACT more business. These days, business is more about getting "found" than it is convincing someone to go out of their way to try your product or service. I go to Google or Facebook when I am looking for something.  I bet you are the same way.  I am on facebook, twitter, … [Read more...]

What Are They Saying About You Online-Google Alerts

What are the saying about you online? Who is they? I am a business development manager for a national title insurance company in Phoenix Arizona, I help real estate professionals "get found" online. Over 90% of consumers go to the Internet first when looking for a home. What about you? Where do you go when you are looking for a product or service? I don't know about you but I don't remember when I used a phone book for its intended purpose. These days, you, me, everyone … [Read more...]