The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Consumer Behavior Has Changed, Have You?

Remember when....... I remember the days when I was a kid, I would take the bus home from school in my hometown of Syracuse, NY, yes, that Syracuse.....the home of the best college basketball team in the world!  Excuse me but I would be remiss if I didn't say "LET'S GO ORANGE!" OK, that is much better,  Anyway, as I mentioned, I would ride the bus home from a long day at school to a warm house, It snows in Syracuse......A LOT!  And IT'S COLD! Now I live in the scorching … [Read more...]

Can Your Bank Debit Your Personal Accounts For A Delinquency?

The economy has caused a hardship for most of us.  I know it has for my family, what about yours?  2010 marks my 10th year in the title industry.  I am a business development manager for a national title insurance company in Phoenix, Arizona.  If someone had told me in 2005 that 2006, 2007, 2008, 2009, 2010 and most likely 2011 & 12 would be marked by a flood of foreclosures, families being kicked out of their homes, the Arizona unemployment rate at 9%+, skilled … [Read more...]

Real Estate Agents, Why COX email should NOT be your Primary

I am a business development manager for a national title insurance company in Phoenix Arizona.  I help real estate professionals get "Found" on the Internet where over 90% of consumers start their home search.  2010 marks my 10th year in the title industry.  Over the years I, like most sales people have amassed a significant database of email addresses.  Most of these are from the old days as I hardly ever ask for an agents email address anymore, instead I opt for facebook.  … [Read more...]

Real Estate Agents, Your Website Is Losing The ONLINE Battle For Consumers

It is without Shock and Awe that I tell you, and every real estate professional within ear shot "YOU ARE LOSING THE ONLINE BATTLE BATTLE FOR CONSUMERS!" It's Sad and yet so absolutely TRUE. More and more consumers are overlooking their favorite real estate agents website or going to search engines like GOOGLE and being directed elsewhere.  But Where? There is no doubt that the Internet has revolutionized the way business does business.  This is especially true in the real … [Read more...]

What’s So Special About You? Make Your Real Estate Business Stand Out With A USP

Unique Selling Proposition Real Estate

  What is soooooo special about you?  This is a question even seasoned real estate professionals struggle to answer.  Hello, I am Stephen Garner, Director Of Sales Technology For Grand Canyon Title Agency in Phoenix, Arizona.  I work with real estate professionals day in and day out. Recently I have started asking Phoenix real estate agents I meet with these two question: "what is so special about you?" "Why would I-the consumer-choose to work with you … [Read more...]

Dreading Making That Call-Don’t-SlyDial Instead

I love technology.  Technology has made my life so much easier.  I am a Business Development Manager for a National title insurance company in Phoenix Arizona.  I remember the days when I would have to actually, physically walk in to a real estate office to meet new real estate agents.  Not anymore.  Technology has made that method of growing my business as antiquated as the 2 martini lunch.  Now, I use technology, facebook, twitter, blogs to meet new real estate agents.  … [Read more...]

This Just In: Direct Mail Is DEAD, Old School Real Estate Professionals SAD

Are you a real estate professional that has traditionally relied on print newsletters, newspaper ads, postcards, yellow pages ads and flyers to grow your business or increase brand awareness? This just in: Direct Mail Is Dead, Old School Real Estate Professionals SAD! It is time you saved some time and money, gave your tongue a rest from the nasty taste of government stamps and said "Good Bye" to the direct mail pieces because they won’t grow your business. Hell, they won't … [Read more...]

A Tip To Draw Traffic To Your Real Estate Website

If you are a real estate professional you know the importance of the Internet to your business.  I have said it time and time and time and time and...well you get the point, over 90% of consumers go to the Internet FIRST when looking for property, not necessarily a Realtor, PROPERTY. In my eyes there is only one reason to be online-to have a website-and that is to "get found" by people looking for your product or service.   Contrary to popular belief, there is more to … [Read more...]

Enhance Consumer Engagement With Cooliris

I love technology. I am a marketing representative for a national title insurance company in Phoenix Arizona. Technology has absolutely changed my business, what about yours? I remember the good old days when In order to grow my business, I would have to market to or "target" a specific real estate office, then I would have to schmooze the receptionist or gate keeper, just to be able to place some flyer in the box of the agents. When I look back at those days I laugh, one … [Read more...]