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Using Twitter In Your Real Estate Business: A How To


Twitter sucks! If you don’t know how to use it that is. As a real estate agent or loan officer Twitter has some real world benefits for your business. The problem is that most sales people, whether in or out of the real estate industry have not been shown how to use it correctly. I am a title rep for a national title insurance company and I’m based in Phoenix, Arizona. I help my clients (real estate professionals) get found on the Internet). That being said, Twitter is not about what you are doing! O.K., now, brutal honesty-If I follow you, I don’t care if you are at a restaurant but don’t be sad-cause you don’t care if I am at my daughters soccer game, that’s not what Twitter is about. Too many sales people look at Twitter as nothing more than a megaphone with which to blast listings or loan products out to the black hole called the internet.

Just Listed!
Just Reduced!
Short Sale!
Not A Short Sale OR REO!
Honey Stop The Car!
I’m a great agent!

The list goes on and on. Real quick, that is not the way you or anyone for that matter should be using social media or Twitter. Social Media is all about building a relationship, specifically, its all about using online tools like Twitter to develop or accelerate the sales cycle to meet offline, face to face-belly to belly.

Rather than talk and talk and talk like so many others do look below for a How To.

As you can see, there are real benefits to Twitter, you just need to know how to use it. Speaking of using it correctly, stay true to your niche (for lack of a better word). Those that follow me @MyTitleGuy are most likely going to be real estate professionals, they expect marketing ideas, support, funny videos and how to’s. I will throw them for a loop if I start Tweeting about migration patterns of Geese in Canada (as an extreme example) and they will un-follpw me. And rightfully so, Geese are boring! :-) I call it staying true to the unwritten social contract. A real estate example: if I follow a short sale REALTOR, I expect information of benefit (value) for me about short sales-you violate the unwritten social contract when you give me something else, so don’t do it!

If you are a Realtor or Lender in the Phoenix Metro area that would like help growing your business, call me, lets meet for coffee to discuss.

For All Your Marketing Needs


Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

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