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REALTORS-Think Before You Post-It Could Cost You Business.

You have seen the commercial, you know, the one where a high school age girl is walking around with her friends…..at the movie theater, school, mall, everyone is staring at her-perfect strangers-then an obvious creep says “hey, when are you going to post something new?”  Don’t remember the commercial? Here it is

OK, so this only emphases the importance of being careful what you post online.  Kids obviously make mistakes, one of the reasons the commercial was made, it gets its point across.  Kids do make mistakes-but adults?  Sad to say but yes, adults do also do stupid things online.  2 recent examples of that can show how devastating and embarrassing it can be when you post something online in a moment of frustration.

The 1st case involves a restaurant in Scottsdale, Arizona.  Amy’s Baking Company AKA, ABC Bistro.  To make a long story short, A customer had a bad experience and instead of telling 7 people, he (and this is sooooo 2010) went to Yelp.  Yelp is basically a review site.  Restaurants, service providers (you name it and its reviews here-or it will be soon) even REALTOR’s are reviewed in Yelp.  So, like I was saying, this gentlemen had a bad experience and reviewed the restaurant in yelp, that part is not unique, happens all the time.  What is unique is the response that the restaurant owner posted on Yelp in response to the customers bad experience. Check it out for yourself HERE or read below.

Scottsdale, AZ

8/2/2010

“Dear Joel,L. It is blatantly obvious to me why you were ALONE on a Saturday night!
Read any of the reviews that have been written about us and you will see that EVERYONE loves us!! The only people that don’t  is our “Competition”. We knew you had been sent by another restaurant before you even ordered your $14.00 Pizza.

The Pizza was fresh and amazing. The reason the tomatoes had different texture was because I use three different heirloom tomatoes and some of them are sundried. So of course they are going to have a different texture from the fresh ones!!!
But perhaps you are only accustomed to tasting the ones that come “fresh from the can!”

Moving on to the “Store bought Dough” Comment. PLEASE!! My dough is made fresh every day from 100% organic ingredients. Perhaps your palate is not sophisticated enough to tell the difference.

As for you having the Patio all to yourself unless you have been living on another PLANET it is summertime in ARIZONA MORON!!! Only TRAMPS and LOSERS want to sit outside in 110 temperatures!!!!
We are hiring because we are so busy that we need to hire more people. You just so happened to come right after a huge rush. And the people did not change their mind for the Margarita Pizza they ordered. They were still enjoying their amazing Caesar salad and I thought perhaps you would appreciate not having to wait so long for your pizza.  Which was just coming out of the OVEN.

I am the CHEF and the owner, and I am the one that made your Pizza.

As for the no smoking comment everyone knows that it is against the LAW to smoke within 20 feet of a public place. But perhaps you think you are above the LAW. Have a little respect not everyone wants to subject themselves to being around second hand smoke.

And as for the overpriced menu items if you think that $12.00 is too much for an ENTRÉE sized ORGANIC Salad or $14.00 is too much for an AMAZING Pizza then perhaps you should go to the PITA JUNGLE that is just a stone’s throw away. And if you get lucky maybe you can even dig up someone up to take with you so you can share a $5.00 Falafel.
Do US a favor and keep your ugly face and you ugly opinions to yourself and go back to the restaurant that you really work at!!

I would LOVE for anyone who reads this review to come to ABC and try our Pizza. If you don’t like it then I guarantee you don’t have to pay for it.”

Given the opportunity, I would bet you a million dollars that the restaurant owner(s) wish they could take that one back.

The 2nd example involves me. Yes me.  Are you on Twitter?  I am, I am @MyTitleGuy, follow me.  Anyway, like a smart digital citizen I monitor through Google Alerts, Twitter Search, Hootsuite (to name a few) what is said about me (Stephen Garner, and MyTitleGuy-my Brand).  So, you can imagine my surprise yesterday when I received an alert about MyTitleGuy yesterday 8/3/2010.  I followed the link and I saw a Tweet from a competitor that said.

Be Careful What You Post

Here is the story. My wife Aracely owns a jewelry business and has a friend at this particular title company where this gentlemen (a competitor-but not really) works.  She went there to drop off an order and spent some time catching up with an old friend.  Now, this gentlemen and I worked for the same company years ago so we are familiar with each other.  I am pretty sure that given the opportunity, he wishes he could take this one back too.  Why?  Well it’s dumb and childish, unprofessional and embarrassing-for him.  1) He just introduced me, my name, my brand to everyone that follows him-Thanks.  2)it shows that he is somehow threatened by me.  Why else would you post something like that unless you are somehow boasting that “hey….I must be really good at what I do because MyTitleGuy’s wife is here…..maybe he sent her to pick up some tips, (insert evil laugh)”

What is the moral of my story?  Many.  Too many to list here.  The main one: Be careful what you post, like the commercial above, you never know who will see it.  But also, lets have a business reference for you and your real estate business.  Whether you know it or not, there is quite a large group of people that Google everything, Restaurants, Cars, Directions, REALTOR’s  When one of these people (digital citizens) meets you at an open house, they Google you..  Maybe they want to gauge your online presence or maybe they want to make sure you are not a serial killer, everyone has different reasons.  What will they find? Remember that political tirade you launched on your Facebook Fan Page or Twitter about the President-a Democrat?  What if your customer is a Democrat?  NEXT REALTOR.  Remember that comment about health care ? What if your client has an elderly parent that depends on that plan? NEXT REALTOR . Remember the comment about SB1070?  What if your client comes from Latin decent? NEXT REALTOR. There are literally thousands of examples but you get the point.  Everything you post online is visible to everyone.  We are in sales. we would be better served finding ways to identify with possible clients not pushing them away.  People do business with people they like and trust all the more reason to be Switzerland and be careful what you post.

What do you think? Have you ever seen someone post something on line and wondered “what is this person thinking?”

For All Your Marketing, Escrow and Title Needs

Stephen

Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

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  • http://MyTitleGuyPaul.com Paul Guenther

    Steve,
    Seriously? It was meant to be found by you. (It was addressed to you) Why would you need a google alert to find your name in a tweet? Don’t you have a mentions column in HootSuite? Doesn’t it show up immediately on your I-Phone? Do you understand how twitter works? We teach that in our workshop. You can find the schedule at:
    http://ct-gilbert.com/workshop-schedule/

    It was a meant as a joke, lighten up!

    Remember, Glass Houses!

    Later!

    • http://mytitleguy.net MyTitleGuy

      Yes Paul I realize that it was meant to be found by me, that is why you used @mytitleguy in your tweet. Yes, I use hootsuite and yes I obviously have a mentions column for keywords I am monitoring, my name(s) being one of them. I also have Google alerts, it just so happened to show up in google before hootsuite. Understandable considering each tweet has it’s own individual URL. I have to admit, I am surprised you came forward. This post was not about you as much as it was about being careful what is posted and how easy it is to turn off a potential customer with remarks an agent thinks is cute.  I’m not upset with you at all, I think it’s funny, feel free to mention me in your tweets anytime you choose, most of your followers are in the real estate industry right? Late.