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Facebook For Realtors: 8 Ways To Lose Friends and Not Influence People

8 ways to lose friends and not influence people

Facebook is awesome.  I have connected with so many people that frankly, I forgot all about and the times that we have had.  It’s because of Facebook that we were able to connect all over again.  With 500 million people on Facebook its a huge resource for your real estate business as well. Facebook extends your reach as a person, realtor, business, brand etc. if you know how to use it.

I am a title rep for a national title insurance company based in Phoenix, Arizona.  I help my clients (real estate professionals) get more business.  (I’m quite good at it too-shhhhh).  One of the ways that I help them grow their business is with Facebook.  Why Facebook?  According to facebook’s own statistics, the average person spends 55 minutes per day on the site. Do the math, that’s 30 hours per month!

Statistics from Facebook

People on Facebook
  • More than 500 million active users
  • 50% of our active users log on to Facebook in any given day
  • Average user has 130 friends
  • People spend over 700 billion minutes per month on Facebook
Activity on Facebook
  • There are over 900 million objects that people interact with (pages, groups, events and community pages)
  • Average user is connected to 80 community pages, groups and events
  • Average user creates 90 pieces of content each month
  • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
  • There are more than 150 million active users currently accessing Facebook through their mobile devices.
  • People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users.
  • There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products

Facebook is a phenomenal resource for real estate professionals.  Bottom line: people do business with people that the like and trust.  Facebook is a great place to meet new people, build relationships and cultivate new ones.  That’s IF you know how to use it correctly.  I speak to many Real estate professionals that say “Dude, facebook doesn’t work”, which tells me that they don’t know how to use it or (even worse) are doing something to annoy or lose friends.  Lets face it: no one likes to be sold but everyone likes to buy.  I have seen many things on Facebook that come from real estate professionals that make me cringe.  It’s like watching a train crash in slow motion, you already know what the result is going to be but you can’t look away.  So, I compiled a list of 8 things I see real estate professionals do on Facebook that costs them friends which inevitably costs them business.  I call it 8 Ways to Lose Friends and NOT Influence People.

If you are an Arizona Real Estate Professional that would like help growing your business, call, email, text, fb chat, tweet, smoke signal, bat light, morse code , semaphore, IM me, to talk about how I can help you grow your business

For All Your Marketing, Escrow and Title Needs


Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

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  • dave mason

    why don’t you switch your archives with your what’s in it for me?