The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Strategic Default-Fannie Mae Increases Penalties

As discussed in previous posts, strategic default is an intentional decision by a borrower to stop making their mortgage payment. What’s interesting with a strategic default is-the borrower can usually afford to make their payment but strategically choose not to because they believe it’s better for their finances. Strategic default usually happens when there is a substantial difference between what is owed on the home and what it’s actually worth, commonly known as … [Read more...]

Hyper-local marketing-Yes, It’s A Big Deal For Your Real Estate Business

As a sales person, the Internet is my best friend.  Is it yours?  If you are a real estate professional that understands the Internet-you love it.  Conversely, if you are a real estate professional that does not understand the Internet, you hate it. In fact, you probably lay awake at night wishing things would go back to "the old days". I am a marketing representative for a national title insurance company in Phoenix, Arizona, I help real estate professionals "get found" on … [Read more...]

The 5 Most Dangerous Questions a Short Sale Realtor Can Answer-Arizona

Thomson Conant, one of the top law firms in Phoenix, Arizona has been by the side of struggling homeowners since the housing crisis began.  Part of their commitment is to keep Realtors advised and educated as to changes in short sales.  The below article is from Doug Farnham of Thomson Conant. The stress of parting with a home can make even the most reasonable person become difficult to communicate with.  Realtors need to be particularly cautious when answering questions … [Read more...]

Finally-A Low Cost WordPress Web Solution For Real Estate Professionals

If you are are an Arizona Realtor of Loan Officer and are one of my clients, you know how I feel about the internet and all it has to offer for your real estate or lending business.  You have heard all the statistics (most likely because I have drilled them into your memory) that 90% of buyers start their home search on the internet, 96% of 1st time home buyers start their home search on the internet, Facebook is now the #1 destination on the internet, 80% of buyers will go … [Read more...]

Do You Want More Short Sales

If you are a REALTOR in Arizona you know that the market can be a little challenging right now. There are 3 transactions taking place right now, Resale, REO and Short sale. Most cannot get into REO and if you ask the REO agents, they will tell you that the banks are approving more and more short sales. Soooooooo Short Sale is most likely the best bet. BUT.....How do you catch these elusive creatures called short sales? Well you have a few choices 1) Cold Call=HangUp 2) … [Read more...]

Are You Using YouTube In Your Real Estate Business

Arizona Realtors, Did you hear? Video is here. Are you using it. I bet your not. You are missing out. Why? … [Read more...]

iphone 4 is a gamechanger for web 2.0 REALTORS

Unless you live under a rock, you know that the new iphone (iphone 4) is coming out this month (June 2010).  The iphone is one of those devices that does it all, those that have one not only swear by it, they can't imagine their lives without one-myself included. The new iphone will have video calling, an upgraded display, a 5 megapixel camera with LED flash and HD video recording (to name a few).  It's the HD video recording that makes this a game changer for me and you as a … [Read more...]

Realtor Marketing-It’s Not About YOU!

Realtor Marketing in Arizona (everywhere I'm sure), for the most part is horrible.  It's true.  Now don't kill the messenger, the consumer is telling you that not me.  How do I know?  Is your phone ringing?   I'm a consumer. We all are, and I have asked many of them over the years what they think about your marketing-well not YOUR marketing but you know what I mean.   Here is the problem. Most Realtors market themselves-I'm awesome, I have X amount of years of experience, … [Read more...]

Wage Garnishment-up 121% in Arizona-Is Money Missing From Your Account

With all the attention the housing market is receiving, its easy to overlook other challenges occurring in Arizona.  Wage Garnishments-and Arizona leads the nation in them.  Money missing from your paycheck or commission?  Your paycheck may have been garnished and worse-you most likely have no clue that it has even occurred.  As reported by "The Today Show", this woman in Chandler, Arizona was behind a few hundred dollars in  credit card debt,-because of her job loss, the … [Read more...]

Top 10 Most Dangerous Short Sale Myths-Arizona Specific

Depending on who you ask overhear, Arizona is a non-recourse state, an anti-deficiency state and once you short sale, the bank can't pursue you.  All of this uncertainty prompted my friends at Thomson Conant's Mortgage Mediation Group-one of the valley's premier law firms-to address the top 10 most dangerous short sale myths they come across. Top 10 Most Dangerous Short Sale Myths Due to the recent increase in deficiency lawsuits filed by lenders against borrowers after a … [Read more...]