The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Realtors: What You Don’t Know Can Hurt You

What You Don’t Know CAN Hurt You.

It’s Sunday morning, I’m enjoying my first cup of coffee with my 1 year old son Alejandro, (no he is not drinking coffee).

My ritual is pretty much the same every morning. I get woken up by Alejandro, then my 6 year old gets up and asks me to turn on the computer so she can go to Playhouse Disney or Nick Jr and I make my coffee while listening to the local news.

It’s the local news that prompted this early morning post.  Seems like every other commercial I hear ends with the same call to action “Follow us on Facebook and Twitter”.  The newscasters say “for more information go to my blog or follow me on Facebook and Twitter”.

This new chant that I hear all over the TV and radio prompted me to wonder why so many real estate professionals I talk to don’t understand the significance of the change that is occurring.

Blogs, Facebook, Twitter, YouTube, LinkedIn, etc… represent the future of Real Estate. It’s not me that is saying this, it’s the consumer-they are the driving force behind the changes.

Then it hit me…part of the challenge with this shift has to do with age.  The average age of a Realtor in the United States is 56 while the average age of a buyer is 36, and therein lies one of the problems.

“What we have here is a failure to communicate” Cool Hand Luke

There are 400 Million people on Facebook.  Facebook eclipsed Google as the webs top destination in March 2010, the average consumer spends 55 minutes per day on Facebook, Twitter adds 10,000 users every day, YouTube is the 2nd largest search engine, 96% of consumers belong to a social network, 25% of the information on the internet is links to user written content…..these are all facts, but you wouldn’t know it or understand it unless you are using these technologies.

The consumer wants what they want.  It’s that simple. They want to share information, and they want immediate gratification. The change last year to FLEXMLS was an excellent example of what the consumer wants.  One of the main features of Flex is the ability for the consumer to search for listings, they want to be in control of what they see, not what you send them that “fits their needs”.

There are 1000’s of conversations going on right now about real estate but you can’t hear them unless you are on the same frequency-that frequency IS social media.

If you are a Realtor or Loan Officer in the Phoenix Metro area, please call me for a one-on-one appointment to discuss your social media goals.

For All Your Marketing, Escrow and Title Needs


Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

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