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Arizona Realtors, What Is Your Title Rep Doing To Grow Your Business?

Boy oh boy, the times are a changing!

I remember the days when I would leave a voicemail for a Realtor and get no response.  I remember the days when a Realtor would tell me they work with XYZ title because “their Rep is Hot!(I still laugh at that one by the way…..) The times are changing, Realtors and Loan Officers are demanding more from their vendors. And rightfully so I might add.

I had a great meeting with a Realtor awhile ago. He started by telling me he gets great service from his current title company but (and get this) …..they dont actually help him increase his business (oh the shock and awe!!) 15 minutes into the meeting he says , and I quote “Damn, I feel guilty, Ive never considered switching title companies before”. You see, great service in this enonomy should be a given, no matter what industry you are in.    So, take great service off the table,.

NOW…..what is your title company doing to increase your business?  If you can’t answer this question instantly, you might want to consider a change to “MyTitleGuy”. You see,  I believe that we are in an economy that everyone should demand more from their vendors. (more bang for your buck-if you will).

YES, it was a little challenging to find a good escrow officer years ago, but its not a challenge anymore.  Why?

Darwinism, survival of the fittest….the economy has forced title companies, really all companies to retain only the best of the best.  That being said, how would your real estate business benefit if you had a great escrow officer and a great marketing rep? A marketing rep that understands and leverages technology?

Question: If 87% of buyers go to the internet when looking for Real Estate, isn’t that where you should be? Are you?

Back to my story.

This particular Realtor started out by telling me he doesn’t want flyer’s or postcards, (Staples of the traditional title rep) luckily, I abandoned those fossils three years ago in favor of technology.  I loved the fact that I didn’t have to spend anytime convincing this agent that flyer’s and postcards have limited success, he already knew it.  His question was simple, How can you help me build my business?

Want to know what I told him?

Now I have a proposition for you:

Every good sales person should have a call to action, here’s mine:

If I can provide you with the same (or better) level of service as you have right now AND I can demonstrate how I can help you increase your business……can we do business?


For All Your Marketing, Escrow and Title Needs


Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

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  • Linda Wieczorek

    What can you do to help me grow my business? Look forward to hearing from you.

    • MyTitleGuy

      What is the best way to reach you Linda?