The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Realtors and Mobile Marketing

Are you ready for mobile marketing?  Did you know that mobile marketing is expected to direct more traffic than the "traditional Internet" does today?  Mobile marketing is a huge deal for your real estate business.  You would be best served to understand it. Most Realtors and loan officers judge their website or blog by the way it looks and its functionality. Sure, looks is important but its not all "that and a bag of chips".  What does your website or blog look like?  Is … [Read more...]

HEFI, Home Equity Fractional Interest-A Win/Win

Ask anyone that knows anything about our housing market and they will most likely agree that we need to keep more people in their homes to begin a housing recovery.  The problem is that loan modification as we know it is non-existent and short sale or foreclosure obviously don't do anything but make the situation worse. You would think that loan modification would be the best route.  You would of thought that until the FDIC  announced that over half of the borrowers who … [Read more...]

Loan Modification: Why YOU Probably Won’t Get One. IndyMac

Short sale, foreclosure, loan modification.  These seem to be the buzz words when talking about real estate these days. If you can't get a loan modification, maybe you can get a short sale BEFORE you become a victim of a FORECLOSURE. Loan modification is like a Sasquatch or Big Foot. I have heard of them but I have never actually seen one, although I am told that they exist. I mean, I know plenty of people that have had a short sale, and I surely know plenty of people that … [Read more...]

Realtor Designations, An Uncomfortable Conversation

Yesterday I was called by a client who was extremely excited that she got her ABR.  The first question I asked is "Does having that or any designation get you more business-does it increase your bottom line?" Her response....."Stephen-buyers and sellers want to know that they are working with a Realtor that has invested in their education-so yes it does get me more business." But really does it? I can understand that the education that comes with the designation is valuable … [Read more...]

Realtors: What You Don’t Know Can Hurt You

What You Don't Know CAN Hurt You. It's Sunday morning, I'm enjoying my first cup of coffee with my 1 year old son Alejandro, (no he is not drinking coffee). My ritual is pretty much the same every morning. I get woken up by Alejandro, then my 6 year old gets up and asks me to turn on the computer so she can go to Playhouse Disney or Nick Jr and I make my coffee while listening to the local news. It's the local news that prompted this early morning post.  Seems like every … [Read more...]

Short Sale: Is Arizona a Non-Deficiency State?

Short Sale Deficiency

The BS Show took a road trip to Phoenix today to meet with Doug Farnham, Director of Business Development for Thomson Conant Mortgage Mediation Group. If you are a REALTOR in Arizona that works short sales you have most likely been told that Arizona is a non-deficiency state. A deficiency judgment is a judgment lien against a debtor, defendant or borrower whose foreclosure sale did not produce sufficient funds to pay the mortgage in full. This option may or may not be … [Read more...]

Arizona Realtors: How To Use Facebook In Your Arizona Real Estate Marketing

Depending on who I talk to Facebook is either "only for friends and family" or it's one of the best marketing  tools available for today's REALTOR's and Loan Officers. I can tell you from personal experience that Facebook is one of the best business marketing tools available for Real Estate marketing. The market has changed, more importantly, your customer has changed. If you are going to profit from this changing market you must first understand your customers and how … [Read more...]

Arizona REALTORS: Is Your Marketing Ahead Of The Market?

I took a drive up to Scottsdale from the southeast valley today to hear Max Pigman of Realtor.com discuss capturing and converting buyers, social media and getting ready for profit in 2010.  Just when I thought I knew it all, someone like Max comes along and puts what I was thinking into hard numbers.  That what he did for me, and that what I will attempt to do for you. Now, this information is for my clients, if you are not one of them, kindly close this page and go about … [Read more...]

Realtors and Loan Officers, ignore Facebook at your own peril.

facebook for loan officers

If you have been around me for any period of time I most likely have brought up integrating Facebook into your Arizona Real Estate marketing. This week, leveraging Facebook in your  Arizona real estate marketing got some validation. Facebook has now eclipsed Google as the most visited website on the Internet. Let me say that again..... More people are going to Facebook daily than Google. Hitwise recently reported that market share of visits to Facebook.com … [Read more...]

Recon in Real Estate

I am a title rep in the Phoenix Metro area. My job in a nutshell is to convince you, the Realtor to use my title company over one of the other 50+ in my market. Before I contact you I do a little recon. I get my Camouflage, binoculars, some eye black, black steel-toe boots and my ghillie suit. Then I sneak ever so quietly into your market to see what you are all about. Ok, I really don't do this. I go to Google. And you know what.....so does everyone else. Going to Google … [Read more...]