The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Arizona Homeowners: How Changes In Short Sale Rules Benefit You.

A short sale of real estate occurs when a property is sold and the lender agrees to accept less than is owed on the property. The lender agrees to release the lien that is secured on the  property upon receipt of less money than is actually owed on the home. Until recently, a short sale usually occurred when a homeowner could not make their payment on the property. Until recently.... Breaking news regarding short sales. The rules are changing in regards to short sale.  In … [Read more...]

Branding Can Make Or Break Your Social Media Efforts

OK that's it-you have had enough, you are going to shut everyone up that has been telling you to Blog or get on Facebook and Twitter and embrace the 21st century through social media.   You're ready to go, you have waited so long. Now......WAIT! In the rush to join the social media party you need to stop and think about a staple for any party-the "B" in B.Y.O.B..  Only this time the "B" is not for Beer but rather for BRAND. A Brand is a set of emotional attributes that you … [Read more...]

Realtors: Blog, your Business Depends On It. Well, At Least Half Does

I'm a title rep.  That's what do. I help Realtors and Loan Officers increase their business with the hope that they will use my company, Old Republic Title Agency in Arizona for their escrow and title needs.  2 years ago a meeting with a potential client went something like this: Client: "Hey Stephen, Can you help me with some flyer's and postcards for my new listing or house I just sold?" Fast forward to today. Now I usually get: Client: "Hey Stephen, Can you help me with … [Read more...]

“MyTitleGuy” Has Moved To Old Republic Title Agency

I'm sure you have heard all about the accelerator problems some Toyota models are having where in select instances, the car accelerates out of control.  I knew about the gas pedal problems but I was not aware of a steering problem? So, there I was driving my wife's Toyota Sequoia  from "that other company" minding my own business expecting to head south on the 202 to my home in Chandler when all of a sudden, the truck headed north on the 202 then west on the 60, exited at … [Read more...]

SMUrcle. The How To Get Business With Social Media

You've heard all the statistics before "There are over 400 Million people on Facebook", "Over 10,000 people are joining Twitter every day", "12% of people have blogs" on and on and on.  You have also most likely attended a class on Facebook or Twitter in the last year, maybe the instructor you had was rookie enough to try and explain them both in the same class.  Regardless of how many classes you have attended about social media, you most likely left feeling like you were … [Read more...]

HAMP-Housing Affordable Mortgage Program-January 2010 Results

The Home Affordable Modification Program or HAMP allows for loan modifications for those that can no longer afford to make their monthly mortgage payments. You may qualify for a loan modification under HAMP to make your payments more affordable. Millions of borrowers who are current, but are having difficulty making their payments and borrowers who have already missed one or more payments may be eligible. Under HAMP the borrower must answer these 5 questions: "The Home … [Read more...]

FaceBook-The New Google?

Last week Facebook announced that it now has over 400 million active users,  Let me say that again......Facebook has more than 400 Million users. Even more amazing.....225 million of those were added in the last 12 months!  To put this statistic in context, the population of the United States is a little over 300 Million. We all belong to the country of Facebook. These days you would be hard pressed to meet anyone that does not have a facebook account.  In fact, I can tell … [Read more...]

When It Comes To Marketing, Are You In Or Out?

Well, are you In or Out?  Don't worry, I'm not trying to get you to join some double secret probation group, I'm talking about Marketing. Is your marketing an example of Inbound marketing or Outbound Marketing? # 1 In the Real Estate and sales industry we have been conditioned to work with Outbound Marketing. Examples of Outbound marketing are Telemarketing open houses Email blasts direct mail campaigns TV & Radio Ads The problem is that our customers are … [Read more...]

Strategic Default, The New Reality

In an economy where hundreds of thousands of people are losing their homes to foreclosure, It comes as a surprise to many that some are intentionally walking away from their homes, called strategic default.  A strategic default is an intentional decision by a borrower to stop making their mortgage payment. What's interesting with a strategic default is-the borrower can usually afford to make their payment but strategically choose not to because they believe it's better for … [Read more...]

Do you want more business?

No it's not a trick question. Do you want more business?  Maybe you are too busy. Question: Are you busy with activity or are you busy with deals?  I ask this question because its really easy for me to think that I am busy when in fact I may not be doing anything that will help me increase my business. What are you doing today that will produce results in the future? Where do you go first when you are looking for a product or service? The internet? I can't remember the last … [Read more...]